Down2Earth DE

Down2Earth is one of the newest products to join the Durvet hobby farm line. Originally this project started with just the 2lb jug, but quickly expanded into the other 2 sizes with a possible 4th size in the future.

Challenges come with every project. For this project it was how do we take our hobby farm look and create an equally appealing and consistent multi-species version of that look. For some of Durvet’s lines you just put images of all the animals on the front facing label. Well, this product is labeled for use on a multitude of animals and there was no (attractive) way to get all of these animals on the label. With the exception of the 1 LB label which is targeting a smaller list, we added clean animal icons on the bottom of the front labels and copy on the backs. Creative overlays on the front with main target species create an eye-catching, clean front.

Project details:
  • Client: Durvet, Inc.
  • Project Started: July 01, 2017
  • Completed on: August 02, 2017
  • Category: