ProfitBuilder Magazine has been a quarterly project of my since 2009. This publication focuses on the animal health industry news, best practices, new products and sales/marketing tools – targeting dealers in the industry.
The summer 2016 issue was a little bit unusually because it prompted its own photo shoot. The models are real life couple and Durvet employee Kassie, her partner and their two horses. We wanted to use a real Durvet employee to show our customers that Durvet consisted of real people and real animal lovers. They’re not just a brand, but customers themselves. Giving a better visual to dealers, customers that “we are who we sell to”.